Insert Your Letterhead Here.

Date Here

Lead’s Name Lead’s Mailing Address Here

Dear {Mr. Jones},

I'm writing to introduce you to a new {your product/service} that will provide {benefit} and {benefit}.

Unlike other {your general product/service category} our {product/service} is {state why it's different}.

In fact, our research and testing has indicated that most companies that implement our {product/service} can save between $250,000.00 to $1,000,000.00 or more in {operations costs} each year.

We have documented results from {Fortune 500} clients like {XYZ Corp}, {Big Telephone Co}, and {MicroSoftie} verifying the increased cost savings. And I think we can do the same for you.

Due to {some restricting factor} we can only work with a limited number of companies to implement {your product/service} each {year/quarter}.

I would appreciate a few moments of your time to speak about this on the phone because I really cannot provide you with a complete explanation of our entire process in this introduction letter.

However, I can guarantee you will be very excited when we do speak.

I will contact your office on {specific date} to schedule a brief telephone appointment with you or the appropriate representative from your company. Otherwise, if you would like to reach me sooner, you can contact me at {xxx-xxx-xxxx}.

Sincerely,

{Your Name}