Date Here
Lead’s Name
Lead’s Mailing Address Here
Dear {Mr./Mrs. Lead},
Imagine, for a moment, that it's six months from today...
Do you think {a problem your prospect wants solved} will have changed? Or what about your {another nagging concern} -- will there be anything different there?
Just recently you asked for more information on our line of {product or service} and I sent you a veritable mountain of information but then I never heard from you again. If you had already decided to {get started, sign up, etc.}, you would already see a dramatic difference in your {positive result from your product/service} and even your life.
Just like these recent clients:
"Testimonial" - Full Name, City, State
"Testimonial" - Full Name, City, State
The truth is, I get comments like these from delighted clients almost every week and I'd love to have one from you, too. So let me ask you:
Do you want to {question that gets a 'yes' answer}? Are you ready to {gain another benefit}?
My strong hunch is that your answer is yes and that's why, I want to make taking that next step as easy as possible. If money is a concern - don't worry -- our office has several affordable ways to finance your procedure.
Or perhaps you're worried about the {objection, another objection or another objection}. Well, take a look at what clients say about this:
"Testimonial answering this common objection" - Full Name, City, State
"Testimonial answering this common objection" - Full Name, City, State
Why not call my office today at {xxx-xxx-xxxx} and speak to {name} about taking the next step. Or if you have any lingering concerns or questions, I'd be happy to speak to you personally.
Sincerely,
{Your Name Here}
P.S. Remember your investment in {product/service} is backed by our no-questions asked, 100% money back guarantee.