Insert Your Company Letterhead Here.

Date Here

Lead’s Name
Lead’s Mailing Address Here

Dear {Mr./Mrs. Customer},

You recently ordered {your product/service} and I hope you’re finding it useful and extremely profitable for your business.

Now, I’d like to ask a favor of you.

I’m in the process of putting together a list of testimonials -- a collection of comments about the {product/service} from valued customers like yourself.

Would you take a few minutes to give me your opinion? There’s no need to write a formal letter -- just jot your comments on the attached form, sign it, and fax it back to me.

And if you’ll be kind enough to give me your comments, I’ll be pleased to return the favor by sending you a FREE {gift with high perceived value but little hard cost}.

I look forward to learning what you like about our {product/service}, but I also welcome any suggestions or criticisms, too.

Thanks so much for your time.

Warmest regards,

{Your Name}

P.S. Extra Bonus: Whoever faxes in the best success story will also get a FREE {better gift with higher value}.

Insert Your Company Letterhead Here.

Client Feedback & Success Story Form

Fax to: {your fax number} anytime, 24 hours.

Please write your comments and/or success stories and sign below:

{Your Company’s Name} has my permission to quote from my comments and use only my name and business name in testimonials. I understand you will NOT give or publish my name with my address, city and state and phone numbers to anyone!

Signature: ___________________________________________________

Print Name: _________________________________________________

Company Name: _______________________________________________

Date: ______________________________

Please tell us about one or two specific successes you’ve had with our product(s) – and explain why you’d recommend us to others?