From The Desk Of {Your Name}
Insert Date Here.
Dear Friend,
Of course, you want {benefit}, {benefit} and {benefit}.
But you've tried so many {things, products, etc.} you don't know who or what to believe anymore. You just want {pain} to stop more than anything else, and you should!
That's where I come in.
My name is {name} and I'm a {background with benefits to reader}.
{Story of example of a typical problem or situation the ideal prospect would experience.}
Then after {using product} this same person had this to report {their testimonial or factual account of differences}.
Yes, that's all it took!
And it can work for you too…
I know, because it has worked for {thousands, hundreds, dozens} of people just like you. However, I don't expect you to believe me until you see even more proof.
Don't just take my word for it - check out these real-life {before and after} examples:
{Testimonial or Case Study}
{Testimonial or Case Study}
{Testimonial or Case Study}
I promise your situation is not unique. And more importantly -- your situation is NOT hopeless.
The big problem is that people who suffer from {problem} have been fed the {3} myths by {doctors, authorities, media, etc.}.
Wouldn't you agree that it's crazy to think you'll get different results if you keep doing the same thing over and over again? If I keep touching a hot stove and kept getting burned -- I'd be silly to think the next time I touch that hot stove I won't get burnt.
That's why you need to try something different…
You see, I've just completed a new resource called {"Title"} that gives you a step-by-step formula for {result}. It's different than anything else on {subject} you've seen. This program has taken {10 years, a lifetime} to develop.
Plus, lots more…
Okay, So What's The Cost For This Incredible Resource…?
Let's do a quick comparison -- last time I checked a {something somewhat comparable} would set you back {#} dollars.
Or you could pay $xxx for {another more expensive comparison}.
The other option is for you to shell out $xxx or more buying up all kinds of expensive {subject} books that will most likely only sit on your shelf gathering dust.
Frankly, none of these options really seemed fair to me. So I figured out a way to provide you with a real bargain…
This sensational resource {"Title"} is available to you as a downloadable manual (or ebook) directly accessible from the Internet.
This way I have no inventory and no fulfillment costs.
I don't need to pay anyone to take the orders over the phone (though, you are welcome to call me at {phone #} to rest assured we are a real company).
This way I can pass along my cost savings to you. So you win and I win.
But don't worry, downloading the information in {"Title" } is a real snap, I'm no "techno whiz" and I had no problem. (It works perfectly with both MAC or PC computers.)
Now because you will be downloading everything online -- I'm not going to charge you anywhere near the amount you'd pay for a single {comparison made above} or even what just one overpriced {subject} book goes for.
In fact, your total investment for the entire {"Title"} resource is just $xx.
But there's more because you'll also get…
Free Bonus Gift #1: {Explain Bonus and give value}
Free Bonus Gift #2: {Explain Bonus and give value}
Free Bonus Gift #3: {Explain Bonus and give value}
Together these {#} free bonuses are worth more than {double/triple, etc.} your investment in the {Info Product Name} -- but they're all yours absolutely free when you order by midnight {{deadline date}}.
Can I help you get {benefit, benefit and benefit}?
Maybe. Maybe not.
But the only way to find is to try everything in my program out entirely at my risk.
{"Title"} comes with a 100% no-questions asked, moneyback guarantee. I personally guarantee that you've never heard anything like it.
If you aren't {benefit}, {benefit} and feel more {benefit} within 30 days after downloading the program, simply email us and we'll cheerfully refund your money, and you can keep everything.
There is absolutely no way that you can lose - except by not taking me up on risk-free examination of {product name}.
Click here for an instant download of this material. Once your credit card is approved, you will be taken to a special download page where you will download everything along with your FREE Bonuses.
It doesn't matter if it's 2:00 am in the morning!
You will be downloading and learning from this breakthrough information within just a few minutes... and using it to master {skill or benefit they want}!
Sincerely,
{Your Name}
P.S. If you continue to {whatever they're doing} the same way, you're going to get the same results. What I'm offering you is the easiest, most risk-free way to try the {product} so you can see for yourself how our scientifically developed {excercises, techniques, etc.} and {secrets} can help you increase your {benefit}, improve your {benefit}, and help you achieve the {end benefit} you have always wanted.