Date Here
Lead/Client’s Name
Company Address Here
Dear {Lead_Name}:
My name is {your name} and I’m a {professional_title} in your community, specializing in {service 1, 2, and 3}.
A friend of yours thought you would enjoy receiving the free monthly newsletter I publish, called {Publication_Title} -- it’s an informative look at {general_topic} for anyone interested in {benefit 1, benefit 2, or benefit 3}.
And since your friend thought you’d like it, I’ve arranged to send you the next few issues with my compliments.
I really hope the few minutes you spend reading it will prove worthwhile.
And if, after reading a few issues, you think I can be of service to you, I would be pleased to speak with you.
You can call my office at {phone_number} and speak to my assistant {your assistant's name} to schedule an appointment. Or send me an email at {email_address} if that’s more convenient.
Sincerely,
{Your Name, Professional Title} {Your Company Name}
P.S. If you’re curious to read a few issues of {Publication_Title} immediately, and don’t want to wait for next month’s issue, please feel free to call {Assistant’s Name} at {phone_number} and ask her to mail you a few back issues.
Or, drop by my office at {Address} in person. We usually have a few extra copies on hand.