Insert Your Company Letterhead Here

Date Here

Lead Name
Lead Mailing Address

Dear {First_Name}:

If you're in the market for a new {product}, I have some important news for you.

My name is {Your Name} and I've helped {#} satisfied customers improve their lives by helping them find a {product} they love… at a price they could afford.

And I’d like the opportunity to help you, too!

You see, unlike some other {product_retailers} in {City-area}, I’m not out to sell you the most expensive {product}… whether you need it or not.

No, you see, referrals account for roughly {80%} of my current business.

So rather than making a “fast buck”, I’d rather earn your long-term business – and referrals.

Purchasing a {product} can be a major commitment. I don’t want you to regret your decision 2 weeks or 5 years down the road.

So my goal is to help you make an informed decision you’ll feel good about both now and in the long term.

I do this by:

• Going over every part of the contract before you sign it, answering all your questions, and giving you a grace period to consider your decision. (We never ask you to sign anything or make any decisions until you are ready! I promise no pressure.)
• Looking for the best deal on what you want. You bring us your needs and your budget and we'll find the right {product} for you. We'll even work to get you the lowest price possible. Or if we can't get you that lowest price, we'll tell who can. How many other {sales professionals} will do that?
• Staying with you for the life of your investment. Most other companies simply forget about you once you've signed on the dotted line, not here. We go the extra mile to make sure you're as happy with your new {product} that first week as you are ten years down the road. You'll get the benefit of these extras; {extra #1}, {extra #2}, and {extra #3}.

So with all these advantages, doesn't it make sense to give me a call today?

I'll show you our selection and discuss all your options. I promise there's no obligation or pressure of any kind. Just come into our beautiful office at {street address}, have a cup of coffee on me, and let's talk {product}.

Plus, when we meet, I'll even give you a free {gift} as a special "thank you".

I look forward to helping you find your dream {product}.

Call today at {phone_number}.

Sincerely

{Name}
{Title}

P.S. Here's what a recent customer, {name} from {city} said about our services:
"{testimonial about great service}"