Insert Your Company Letterhead Here

Date Here

Client Name
Client Address Here

Dear {First_Name},

Congratulations, you’re a winner!

You’ve won 2nd prize in our recent drawing for {grand prize}. The grand prize went to {winner’s name} and {he/she} was delighted.

Sorry, you didn’t win the grand prize… However, the good news is that you’ve won the “Runner Up Prize.”

You’ve won a {prize details}.

To claim your prize, please bring this letter into the store anytime between {your business hours} before the end of {month}.

Thanks for entering our contest and we look forward to seeing you soon!

Sincerely,

{Your Name}

P.S. You’ve got to hurry. If you don’t claim your {free service/discount} by {date} it will be awarded to the next runner-up. So don’t wait, bring this letter in today.

Note To Business Owner -- This letter is sent to everyone who enters a contest you put on (except the grand prize winner).

Running contest is a great way to add names to your house mailing list plus generate a lot more business by using this letter. Lots of people try contests but they forget to harness the most important information they’ve gathered - the names!