Dear {Client_Name},
I wanted to write to give you advanced notice of a fabulous new product that’s scheduled to arrive in store on {date}:
I’m talking about the exciting NEW {Product_Name} – and here’s why we can’t stop talking about it. It promises to…
... Without the hassles you make have previously experienced with similar {product types}, including NO {problem #1}, NO {problem #2}, and NO {problem #3}.
Sounds pretty great, right?
I think so, too, which is why I’ve set aside ## of them for our most valued clients – including you!
If you’re one of the first ## to come out to our store at {street address, city}, I’ll give you one of these reserved {products} for a generous 15% discount off.
But you’ll have to hurry – because this letter is being received by over 200 of my best customers, which means you have a 1 in ## chance of getting the NEW {product} at the 15% discount you won’t see offered anywhere else!
Hope to see you in store soon!
{Your name}
P.S. One more thing: Since you are a preferred customer, if you decide to try the new {Product_Name} you’ll get double our standard guarantee.
That means instead of a 30 day money-back guarantee - you’ll get a full 60 days, 100% satisfaction guarantee.