Dear {Friend},
I love {match books}! In fact, I’m a little crazy about any kind of {matches} (I guess everyone needs a hobby).
I’ve picked them up from all over the world and now I’m looking for more...
That’s why this weekend anyone who brings in a {book of matches} gets {%% discount} off anything {in the store/on the menu}.
That’s a {%% discount} off -- up to {$$$} off – for every matchbook you bring in! Which means – you can make your OWN discount!
That’s right! Got a {match book} from the {new bistro} down the road? How about that fancy hot spot with the snooty waiters?
... I’ll take it! Wherever you have {matches} from -- I’ll pay you for them!
So this weekend, {dates} bring in a whole pile of {matches} and save up to {$$$}!
I look forward to seeing you.
{Your Name}