Dear {Client_Name},
It’s been quite a while since we’ve had the pleasure of you {dining/shopping} with us.
This is {your name}, owner of {your restaurant/store’s name}, and I haven’t seen you in a long time. You know, I’m a little puzzled, baffled and just plain confused as to why.
So to shamelessly bribe you to return I’m giving you a $15.00 credit…
… Good towards your next {meal/visit}.
There are no strings attached and no obligation to come back again. But I think you will once you experience our incredible selection of {products} here at {business}.
I know you have lots of choices when you {dine out/purchase anything}, that’s why I’m giving you $15.00 "on the house" for the opportunity show you how enjoyable your {dining/shopping} experience can be at {your business name}.
But you’ve got to hurry. I can only keep this special open until {date}.
So don’t delay.
I look forward to seeing you soon!
{Your name}
P.S. This letter is worth $15.00 to use anyway you’d like at {name of business}.
Just bring it with you and use it like cash – no strings-attached and no fine print!