Date Here.
Client Name Here
Client Address Here.
Dear {customer}:
Don't throw this letter away!
Or you'll be missing out on receiving {high perceived value gift} absolutely free!
Because I’m prepared to offer you a trade:
Give me a few minutes of your time and I'll give you {free gift}.
Why would I do that? Simple.
You see, I'm part of a team trying to get the word out on {service/product}. Our marketing department thought about running expensive {newspaper, TV, and radio} ads but then someone suggested, "why not just spend our money on the people who will use {service/product}?"
So that's exactly what we're doing!
We know once you {see/hear/experience} what {service/product} can do for you, you'll be hooked.
Are you ready to get your own {free gift} absolutely free and with no obligation?
Fantastic! Just call me at {phone #} to set up a meeting.
You decide the time. You decide the location. (And I promise nobody will badger with endless phone calls if you accept this special offer.) I'll bring your {gift} and information on the {service/product} that may change your life forever.
Sincerely,
{Name}
{Title}
P. S. This is a limited time offer, don't be disappointed -- act fast to secure your own {free gift} while supplies last.