Insert Your Company Letterhead Here.

Date Here

Client Name
Client Address

Dear {Client_Name}:

Our records show that you're one of our very best customers, and that's why I'm writing.

Will you do me a favor, and participate in a short Marketing Test? In exchange for your time, I’m prepared to reward you with a valuable FREE Gift.

Let me explain:

We’re considering offering a new {product/service} called {Product Name}.

It offers benefits that include {benefit 1, 2, 3, 4, and 5}… all very exciting for clients interested in {goal/activity}.

And we’re prepared to offer introductory pricing of just {$$} – far below the {$$ to $$} other {City} {service/product} retailers are offering for the SAME {product/service}.

But before we sink money into promoting it, we want to be 100% certain it’s something our best clients will actually *use*. (Because as you can probably tell from our drastically discounted pricing model, we aim to earn our profits on volume sales earned through client referrals.)

So I was wondering – if I gave you {FREE GIFT} valued at $$$, but yours absolutely FREE -- would you be interested in test-driving our NEW {Product/Service} for the next ## days without any risk or future obligation?

What do you think?

I’ve got 20 of these “test drive” opportunities available.

If you’d like to sign up for one – call {phone #} now.

Spots are limited as we’re keeping a low profile until we’re 100% certain we can afford to offer this discounted volume pricing model for the long term.

Sincerely,

{Your Name}

P.S. I want to emphasize, there’s no long-term obligation here. If you’re not happy with the {product/service}, you can simply return it and keep the FREE Gift as my way of saying “thanks” for giving us a try.