Precision Lists
Leon Henry - the leader in package inserts
US Post Office
Find out useful information on postal regulations and tips
Direct Mail Quotes
One of the best place to get quotes and information on direct mail. Whether you are new to direct mail or a seasoned expert, they've got resources to assist you. Great collections of articles from top pro (hey, they even included me) :-)
Swipe Files:
Get ideas for your next mailing or ad....
Ad Access
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Super Marketing Ads from Comic Books
Sea monkeys, Charles Atlas, Silly Putty, etc. These ads all use solid direct response principals (nearly forgotten) to make them work and work!
Inside Direct Mail
Formerly "Who's Mailing What" gives you an inside analysis of major mailers campaigns and what they are mailing.
Ad Flip
World's largest database of print ads. Great resource!
Email Marketing:
YesMail
Opt-in, permission email lists based for rent.
PostmasterDirect
Opt-in, permission email lists based for rent.
TV Advertising:
Internet Marketing:
Instant Internet Profits
Discover How a Completely Different Approach to Internet Marketing Took Me From Zero to Making $51,351.94 in Just 6 ˝ Short Months, Working From Home - And Why I'm Convinced Nearly Anyone Can Copy What I'm Doing
Autoresponder Magic
Stop banging your head against a wall trying to come up with your own powerful autoresponder sequences! Now you can get your hands on a massive collection of winning autoresponder messages from the top Internet pros to model, learn from and swipe (plus you get the rights to sell this new resource and keep ALL the profits!)
Discover how to uncover the secret revenue streams hiding in your Web site!
"I was up until 3:00 in the morning devouring everything on this subscriber site. In fact, I was able to pull out several outstanding ideas right away from only the first few issues. And that's why I'm telling my friends, colleagues and customers to subscribe right away to Jonathan Mizel's newsletter!"
Net Breakthroughs
Terry Dean promises you: "I'll Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques I Test and Use Every Single Month" You'll be looking over his shoulder as he tests out all kinds of ways to advertise and drive traffic. You'll find out where to invest your hard-earned money and places that should be avoided at all costs.
Internet Marketers Spill the Beans
Get Up-To-The-Minute Web Marketing Breakthroughs And Free, Unlimited Personal Consulting"
Make Your Site Sell
An indispensable "must-read" for everyone involved in e-commerce (marketer, designer, techie... from CEO to filing clerk). Heralded as a the Internet marketing "bible".
Search Engine Secrets Revealed
Look over the shoulders of a top Search Engine expert as he takes you step-by-step through the *exact* procedures they use to get excellent placement and drive tons of free traffic. The section on Yahoo alone is worth 10x what they're asking for this! It couldn't be easier - even a techno "dummy" like myself could follow along.
Books:
Here's my recommended reading list. My bookshelves are literally filled with marketing and advertising books and I try to review as many as I can. Here is my list of top books you MUST read:
"Scientific Advertising" by Claude Hopkins. Now in public domain read it online for free.
"My life
in Advertising/Scientific Advertising" by Claude Hopkins. "My life in
Advertisng" is not public domain and worth reading. I've read both these books about
7 times.
"My first 65 years in Advertising" by Maxwell Sackheim. Out-of-print.
"The Robert Collier
Letter Book" by Robert Collier. Out-of-print, but still
available from TWI press. Well worth it.
"How to Write
a Good Advertisement" by Victor Schwab. One of the first books I ever read on advertising and still one of the best.
"Tested
Advertising Methods" by John Caples. Absolute classic. Devour this one and also look for Caples' other books that are out of print.
"Advertising
Secrets of the Written Word" by Joe Sugarman. Sugarman has made millions for himself selling blu-blocker sunglasses. His copywriting book is a tremendous resource for any copywriter.
"Ogilvy on
Advertising" by David Ogilvy. An absolute must-have classic written by an agency man who actually understood direct response.
"Magic Words
that Bring You Riches" by Ted Nicholas. One of my direct marketing heroes. Ted took the guts of his $197/year newsletter on direct marketing and distilled it into this book.
"The Ultimate
Sales Letter" by Dan Kennedy. Superb book. My copy is dog-eared and heavily used. Perfect for helping you create your own powerful sales letter.
"Influence:
The Psychology of Persuasion" by Robert Cialdini. This isn't a copywriting book but you must get this book. I've read it at least 7 times and it will help you understand the psychological triggers to a sale. Very Powerful!!
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Phone 301-656-2424 Fax 301-656-2471 Email yanik@surefiremarketing.com